Pledge campaigns

More people pledge.More pledges get fulfilled.

A pledge form that already knows each donor, plus follow-up from yes to fulfilled. Your team sees progress. Nobody has to chase.

BUILD
THIS HOUSE
SAMPLE CHURCH
Hi, Sample Donor.

We invite you to make a pledge toward Build This House.

Build This House funds a new home for our ministries. Every gift to the Building Fund counts toward your pledge.

$
For the remaining 24 months of the campaign

Sample form · nothing is submitted

Pledges to a dedicated campaign fund.

What the form collects
  • One total commitment. The amount the household pledges for the campaign.
  • A set campaign length. The form asks for the total over the next set number of months.
  • The campaign story. Name and description, so donors know what they are giving toward.
How it's reported
  • Gifts to the campaign fund. Gifts to that fund count toward each pledge.
  • Fulfillment. Each pledge is tracked from yes to fulfilled.
  • Behind, on track or ahead. Each pledge is measured against where it should be today.

Collect pledges all campaign long. New people can pledge anytime, for the months that are left.

No lookup, no login

Every donor gets their own link.

GivFlow emails unique pledge links in bulk, so nobody has to look themselves up. One click, and they're pledging.

From the GivFlow app
Campaign Performance
Building Fund

This email campaign has driven a 60% action rate.

Attributed pledges, Sep 22 to Oct 14 CumulativeNew each day
04080120107 pledges20Sep 22Sep 29Oct 6Oct 14
Recipients who pledged
153
Unique submitted recipients
Attributed pledges
107
First 30 days
Pledged amount
$1,078,137
Recipient-attributed total
In 23 days
Action rate
60%
Of submitted recipients

Real campaign numbers from one email send, Sep 22 to Oct 14. Rebuilt from the app; fund name changed.

Two kinds of campaign

One Fund or Traditional. GivFlow runs both.

Every church runs campaigns a little differently, so GivFlow supports both models and reports on each the way it actually works.

One Fund

Extra giving on top of usual giving, into your general fund.

Donors commit to give above what they normally give, and it all goes into the general, unrestricted fund. The form shows their normal giving next to the extra commitment, so the pledge starts from an accurate place. GivFlow reports on the giving above their usual pattern.

Traditional

Pledges to a dedicated campaign fund.

The classic campaign: donors pledge a total toward a building, missions or debt fund, and gifts to that fund count toward fulfillment. GivFlow tracks each pledge against where it should be today.

  1. Giving, no pledge

    GivFlow invites them into the campaign.

  2. Pledged

    Shows the suggested monthly gift and invites a recurring gift.

  3. First gift

    No recurring gift yet? A simple invitation to set one up.

  4. On pace

    GivFlow tracks what has been given and what remains.

  5. Behind

    A personal progress reminder with an easy way to catch up.

  6. Fulfilled

    Counted as fulfilled on your campaign tracker.

Know who's behind, on track or ahead

Every pledge is measured against where it should be today, so reminders only go to the people who are behind.

From the GivFlow app · Pledge Insights
Pledge Insights
NamePledgesPledgedDonatedBalance
Pledge Progress Compared to Pledge Completion (48.03%)
Behind321 (39.43%)$9,805,078.50$1,096,885.78-$8,708,192.72
Tracking236 (28.99%)$4,751,175.14$2,222,806.56-$2,528,368.58
Ahead257 (31.57%)$3,932,198.84$3,268,573.52-$663,625.32
Pledge flows

Follow-up for every stage of a pledge.

GivFlow knows who has pledged, who hasn't and who's finished, and follows up with each.

Launch01

Everyone gets their own link

GivFlow emails each donor a unique pledge link. No lookup, no login.

Unpledged02

Giving, but no pledge

After a set number of gifts, GivFlow invites them to make a pledge.

Pledged03

Pledged, no recurring gift

If the pledge is under an amount you choose, GivFlow invites them to set up a recurring gift.

Progress04

Progress updates

Reminders for your staff to send campaign progress updates, so people hear how it's going.

Completed05

Pledge completed

A thank-you when a pledge is fulfilled. For Traditional campaigns, an ask to move their recurring gift to the general fund.

The pledge form

A form that already knows who's filling it out.

Every campaign invitation points to one simple, trusted place. GivFlow takes care of the details that usually slow a pledge down.

No login, no record search

Send a personal link in a bulk email and GivFlow already knows who is opening the form. Donors can also look themselves up.

Previous giving is already counted

When someone pledges after the campaign starts, their past giving is shown, including joint giving.

Your church, from the first click

Brand the form with your logo and colors so donors know they're in the right place.

Total or monthly

Ask for a total commitment, or guide donors toward a monthly amount that gets them there.

New people can join in

If a donor isn't found, they can create a new donor record and pledge without a separate process.

Works with your giving platform

Run the campaign in GivFlow, or have pledges sync into your giving platform (Planning Center today) so your team keeps the system it relies on. Pledge amounts sync into Planning Center.

One mid-campaign email
14 new pledges
~$120K pledged

One church used GivFlow to find the 55 donor units who were giving but hadn't pledged, and sent them one invitation to the form.

From the GivFlow app
Campaign Progress
Progress through 10-14-2026
$7,819,935.18
Non-pledged: $1,231,669.32 (15.75%)Benchmark: $6,339,422.93 (48.03%)
59%
$0$3.3M$6.6M$9.9M$13.2M
Your campaign is ahead by $1,480,512.25.

Real campaign data from the GivFlow app. Campaign name removed.

Related

How to maximize a church pledge campaign

A practical sequence: unique links, a form that stays open, follow-up by stage, and when the tooling helps.

Read the guide →
Free PDF

3 things to increase pledges and fulfillment before your next campaign

Any church can run a pledge campaign. This short guide shows how to collect pledges in person and online, keep collecting all campaign long, and follow up until pledges become gifts.

No spam. Unsubscribe anytime.

A stronger campaign starts with an easier yes.

See how GivFlow would run your next campaign: the form, the follow-up, and the progress your leaders will want to see.