One of the things we implemented in GivFlow that didn’t work out like we though, was tracking an “increased”, “decreased”, or “constant” status relative to a donors last gift. So if a donor gave $1 the first time, and then $10, we would mark that donor as “increased”. Turns out, donors fluctuate their giving A LOT and this wasn’t as useful out-of-the-box (we’re working on it). However, the “constant” status has proved super useful in identifying people that haven’t adjusted their giving over X period of time. At my church, I found 87 donors that haven’t adjusted their giving in over 2 years! Keep in mind, this isn’t fund specific! That means none of these people gave a bigger or smaller donation during Christmas or Easter. I find these are typically recurring givers. You might have 0, but 87 represents almost 10% of our donor base, which is A lot.
In order for this to work, we need 2 lists. The first list to take into account if the spouse or another household member who isn’t usually the one giving wrote a one-time check or bigger gift.
People that HAVE adjusted their giving in the last 2 years.
- Give me all people where GivFlow donation status update on or after 12/1/2019
- Include all household adults
Awesome. Run that last, it will be large.
People that HAVE NOT adjusted their giving in the last 2 years.
- Give me all the donors that have a GivFlow donation status of Constant
- Give me all the donors that had their donation status last updated on or before 11/30/2019 (a day before 12/1/2019)
- Only include people that are Active givers
- Exclude people in the list we made above
Run that bad boy and see how many donors come back.
Is it worth reaching out to these folks?
I think so. We’re called to challenge people to give because parting with your money is TOUGH. A friendly nudge is worth it IMO.