From 212 pledges to 281, and $275K more
How First United Methodist Church in Murfreesboro used GivFlow pledge campaigns with Planning Center to make pledging easier and see results in real time.
The whole process is easy: setting up the emails, easy for people to make pledges, having the information in realtime is a big bonus. Not having to input the pledges into PCO. This is a real time saver. Since it goes into PCO, it makes it very easy to work with Lists and pull people out that have pledged.
First United Methodist Church in Murfreesboro, Tennessee, used GivFlow’s pledge campaigns with Planning Center and moved from 212 pledges / $1,804,464 (2026) to 281 pledges / $2,079,396 (2027): 69 more pledges and about $275K more, about +33% in pledge count and +15% in dollars.
Their church site is fumcm.org.
The whole process is easy: setting up the emails, easy for people to make pledges, having the information in realtime is a big bonus. Not having to input the pledges into PCO. This is a real time saver. Since it goes into PCO, it makes it very easy to work with Lists and pull people out that have pledged.
The story
Pledge season used to mean chasing forms and re-entering data into Planning Center. With GivFlow, the pledge form did a lot of the heavy lifting. When Fred’s team sent the email campaign, each message carried a personalized token, so donors opened a form that already knew who they were. No login, no lookup. They could pledge in a few taps. Numbers showed up in real time, already in PCO, ready for Lists.
Their process was three emails and a text message.
Going in, Fred was hoping for at least a 10% increase in pledges. The campaign did better than that goal: pledge count rose about 33%, and pledged dollars rose about 15% (+$274,932).
Yes. Great to have real time numbers. Looking forward to seeing if we can get at least a 10% increase in pledges. I'm getting good feedback, makes it very easy to give.
The 10% was his aim. Official year-over-year results are the 212 → 281 / $1,804,464 → $2,079,396 totals above.
Year-over-year results
| 2026 | 2027 | Change | |
|---|---|---|---|
| Pledges collected | 212 | 281 | +69 (~+33%) |
| Dollars pledged | $1,804,464 | $2,079,396 | +$274,932 (~+15%) |
What stood out for the team: easy email setup, easy pledging for people, real-time numbers, and no manual pledge entry into PCO, so Lists stay useful during the campaign. The personalized pledge form (token in the email, no login) played a huge role in how many people actually completed a pledge.
How one campaign send performed
On one pledge campaign send (daily results Sep 22 to Oct 21):
| Metric | Value |
|---|---|
| Action rate | 69% of submitted recipients |
| Recipients who pledged | 177 unique submitted recipients |
| Attributed pledges | 124 (first 30 days) |
| Pledged amount (attributed) | $1,223,867 |
Peak day was Oct 1 with 20 attributed pledges. Strong early days included Sep 22 (11), Oct 5 (11), and Oct 14 (10).
From G2
Fred left a 5/5 G2 review on Oct 26, 2026, titled The Best Investment We Made in Our Giving Campaign.
What he likes: It saves us a lot of time when reaching out to our lapsed credit card donors. I also appreciate having the ability to create pledge campaigns, which makes it easier to organize and manage our outreach.
What he dislikes: There isn’t anything I dislike about GivFlow.
On benefits: donors when a credit card declines to creating personalized email campaigns using Planning Center data, the platform makes everything easier. Most importantly, our pledge campaign is up 14% year over year, and GivFlow has been a big part of that success.
Note: the 14% line is Fred's contemporaneous G2 comment. Official year-over-year totals for the case study are the 212 → 281 pledges and $1,804,464 → $2,079,396 figures above (~+15% dollars).
He also told us we could use his name and church: This is kingdom work. Anything I can do to move that forward for our church or other churches, I want to make happen.
Ready for your next pledge campaign?
Book a 30-minute walkthrough and we will show how GivFlow would run your form, follow-up, and Planning Center progress, same path First UMC Murfreesboro used.
+69 · ~+33%
+$275K · ~+15%
3 emails + a text
One pledge campaign send (Sep 22 to Oct 21): 69% action rate, 177 recipients who pledged, 124 attributed pledges in the first 30 days, and $1,223,867 attributed. Peak day Oct 1 with 20 attributed pledges.
Frequently asked questions
What results did First UMC Murfreesboro see with GivFlow pledges?
They went from 212 pledges totaling $1,804,464 for 2026 to 281 pledges totaling $2,079,396 for 2027: 69 more pledges and about $275K more, about +33% pledges and +15% dollars.
Do donors have to log in to pledge?
No. When the church sends a GivFlow pledge email campaign, each message includes a personalized token, so the donor opens their form already identified. No login step.
Does GivFlow write pledges into Planning Center?
Yes. Fred Halfpap highlights that pledges go into PCO, so the team does not re-key them, and can use Lists to find who has pledged.
Is GivFlow church pledge campaign software for Planning Center churches?
Yes. First United Methodist Church in Murfreesboro runs GivFlow alongside Planning Center for pledge campaigns: setup, donor-facing pledging, and real-time numbers.
How does this compare to their goal?
Fred was aiming for at least a 10% increase in pledges. The campaign landed about a 33% increase in pledge count, plus about $275K more pledged.
What did their outreach look like?
Their process was three emails and a text message. On one campaign send, 69% of submitted recipients took action, 177 recipients pledged, and 124 pledges were attributed in the first 30 days for $1,223,867.
Ready to see what GivFlow can do for your church?
Book a 30-minute walkthrough and we will show you how it would work with your Planning Center data.