How we calculate failed donation automation impact.

At GivFlow, we’re all about showing you the real impact of our automation tools. That snazzy chart you see? It’s not just pretty colors—it’s a story of how much donation dollars we’re helping you recover. Here’s the quick scoop on how we crunch those numbers.

Imagine a donor giving $100 monthly—that’s $1,200 a year. If their payment fails, that full $1,200 is on the line. We calculate this by multiplying the donation amount, by how often they give annually. Simple, but it’s the starting point of why our automation matters.

The Grey Bar: What You’d Recover Without Us

Not every failed donation is lost forever. Our data shows that when a payment fails, there’s a 33% chance the donor stops giving entirely (ouch!), and a 67% chance they resume after missing 3 gifts on average. Without automation, you’d lose:

→ 33% of that $1,200 ($396), plus
→ 67% of 3 missed $100 gifts ($201).

That’s an expected loss of $597. Subtract that from the $1,200 at risk, and you’d naturally recover about $603 annually per failed donation. That’s the grey bar—the baseline you’d get without our help.

The Green Bar: Enhanced Giving – What Our Automation Does

Here’s where we shine. When our automation steps in and succeeds, it recovers the donation after just 1 missed gift instead of 3 (or losing the donor entirely). For that $100 monthly donor, we save 11 out of 12 gifts—$1,100. Compared to the $603 you’d recover without us, that’s an extra $497 saved per success. The green bar stacks on the grey to show this added value—your automation win!

Putting It All Together

We tally these numbers weekly (Monday to Sunday, even if the week starts mid-stride) across all your failed donations for the last 60 days. The red bar shows the total annual stakes, the grey bar is your baseline recovery, and the green bar highlights our automation’s extra boost—highlighting recoveries that normally wouldn’t be made.

Why these stats? They’re based on real donor behavior patterns we’ve tracked, ensuring the numbers reflect what’s truly at stake and what we’re helping you keep. Want to dive deeper? Hit us up—we’re happy to walk you through it!